A really fun ‘small
world’ story surfaced last week. I was talking to my all-time-favorite
busker at our Farmers’ Market, the man who
writes poems on demand and for any occasion.
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| Each poem is written to order |
Since encountering Mr. C.
Stavney for the first time two summers ago, I’ve been interested in following his successful pursuit of a B.A. in English from the University of Washington.
Last week he
had a little down time as he waited for his next poetry-patron to arrive, so I
felt free to take up a few of his minutes. With a big smile, he informed
me that in just a couple of weeks, he’d complete his degree and then would work for at least a year. The obvious question was a no-brainer: “Do you
know where you’ll be working?” I asked.
“Yes, a corporate
mailroom for a local company,” he responded—and briefly told me in metaphoric
language how he’d been hired. “The process was a Russian nesting doll,” he
explained, and proceeded to describe how an outsourced company utilized another
group to facilitate his hiring for the Seattle-area job. Of course, I asked him
what was the company, and nearly fell over when he replied, “Symetra Financial.”
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ARTISTS at the market
C. Stavney, poet, composing a requested poem
and Ilona, artist, drawing a requested subject |
Symetra Financial is the company from which I retired in 2005! Then it was a new company very few people had heard of. Even now, thirteen years later, I've met only a handful of people who seem to register the name when I tell them where I used to work. The common response to my answer is, "What's Symetra?" And here I was, standing in the Farmers' Market, learning that Mr. Stavney's first job out of college was to be at the my old company!
Not only did I retire
from it, but I actually worked to help create its image. Symetra Financial was created from Safeco Life Insurance Company, whcih was spun off from its parent company, SAFECO, in 2003.We had one year to detach from the parental name and
create a fresh, new separate corporate identity for the same admired and stable products. A handful of investors bought us from SAFECO, one of whom was Warren Buffet. The investors planned to hold the “new” company
for a limited time until it was ready to go public. (Note: the plan was
successful—Symetra Financial is publically held today.) With great care the
image of the company was honed. Naming it was a huge part, not to mention creating its logo, its mission, its
business plan, etc. This work became a short-term primary focus and spilled into every department. My position was in product marketing, so I was very aware of, and peripherally involved in, the task of
branding the new company.
I’ve been thinking
about C. Stavney and his potential career in a company that might seem remotely connected to his degree in English. I spent almost twenty-five years in corporate America, working for four different insurance companies. Unequivocally I can say
that the most broadly educated people—those with degrees in traditional arts-and-sciences, non-techie fields—frequently find
employment in the Home Offices of companies like mine: Northwestern Mutual Life, WM Life, Safeco Life,
and Symetra Financial. People who studied History, English, Poly-sci and Sociology, Geology, Astronomy, History or Classics can all be found on the payrolls of insurance companies. I can attest to the fact that people starting in
the mail room can end up as team-leaders and supervisors, managers and even
CEOs. I personally promoted a number of industrious entry-level workers into
more demanding and exciting positions—and a number of them have gone on to have highly satisfying careers.
As counterintuitive as
it may seem for a poet to work at an insurance company, I’m excited for Mr. Stavney, and tickled to think he’ll be at Symetra. If he puts his heart into it (and if he has a good boss), the sky is the
limit. Even if he spends just one year there, he'll have a great foundation for whatever he intends next. Plus, he'll likely meet a lot of interesting people and form some lasting friendships.
